{"id":1797,"date":"2017-04-22T19:13:17","date_gmt":"2017-04-22T19:13:17","guid":{"rendered":"http:\/\/holdingsa.com\/fr\/?page_id=1797"},"modified":"2017-12-09T21:32:43","modified_gmt":"2017-12-09T21:32:43","slug":"commercialisation","status":"publish","type":"page","link":"https:\/\/holdingsa.com\/fr\/commercialisation\/","title":{"rendered":"MARKETING"},"content":{"rendered":"[mk_page_section bg_image=&#8221;http:\/\/eadesign.art.br\/holdingsports\/wp-content\/uploads\/2017\/04\/marketing-no-futebol.jpg&#8221; attachment=&#8221;fixed&#8221; bg_position=&#8221;center top&#8221; bg_repeat=&#8221;no-repeat&#8221; bg_stretch=&#8221;true&#8221; enable_3d=&#8221;true&#8221; speed_factor=&#8221;0.8&#8243; video_mask=&#8221;true&#8221; video_opacity=&#8221;0.8&#8243; min_height=&#8221;500&#8243; full_width=&#8221;true&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;48&#8243; top_shape_color=&#8221;#ffffff&#8221; bottom_shape_color=&#8221;#ffffff&#8221; sidebar=&#8221;sidebar-1&#8243;][vc_column][vc_row_inner css=&#8221;.vc_custom_1490638235020{background-position: 0 0 !important;background-repeat: repeat !important;}&#8221;][vc_column_inner][mk_padding_divider size=&#8221;330&#8243;][mk_fancy_title color=&#8221;#345d7e&#8221; size=&#8221;60&#8243; force_font_size=&#8221;true&#8221; size_phone=&#8221;50&#8243; line_height=&#8221;101&#8243; margin_top=&#8221;30&#8243; margin_bottom=&#8221;30&#8243; font_family=&#8221;none&#8221; align=&#8221;center&#8221; el_class=&#8221;sectionTitles&#8221;]<span style=\"color: #000080;\">MARKETING<\/span><span style=\"color: #ff6600;\"> ET PUBLICIT\u00c9<\/span>[\/mk_fancy_title][mk_padding_divider size=&#8221;20&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/mk_page_section][mk_page_section bg_image=&#8221;http:\/\/eadesign.art.br\/holdingsports\/wp-content\/uploads\/2015\/10\/shutterstock_176578913-blackwhite.jpg&#8221; bg_color=&#8221;#ffffff&#8221; blend_mode=&#8221;luminosity&#8221; bg_position=&#8221;center top&#8221; bg_repeat=&#8221;no-repeat&#8221; bg_stretch=&#8221;true&#8221; enable_3d=&#8221;true&#8221; speed_factor=&#8221;0.2&#8243; video_loop=&#8221;false&#8221; video_mask=&#8221;true&#8221; video_color_mask=&#8221;#ffffff&#8221; video_opacity=&#8221;0.9&#8243; min_height=&#8221;500&#8243; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243; top_shape_color=&#8221;#ffffff&#8221; bottom_shape_color=&#8221;#ffffff&#8221; sidebar=&#8221;sidebar-1&#8243;][vc_column width=&#8221;1\/4&#8243;][mk_padding_divider size=&#8221;100&#8243;][vc_column_text]<a href=\"http:\/\/holdingsa.com\/wp-content\/uploads\/2015\/12\/reuniao-holding-sports.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1519\" src=\"http:\/\/holdingsa.com\/wp-content\/uploads\/2015\/12\/reuniao-holding-sports-300x168.jpg\" alt=\"\" width=\"300\" height=\"168\" \/><\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;3\/4&#8243;][mk_padding_divider size=&#8221;100&#8243;][vc_column_text]<a href=\"http:\/\/holdingsa.com\/wp-content\/uploads\/2017\/04\/sergio-ramos.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1356 alignright\" src=\"http:\/\/holdingsa.com\/wp-content\/uploads\/2017\/04\/sergio-ramos-225x300.jpg\" alt=\"\" width=\"225\" height=\"300\" srcset=\"https:\/\/holdingsa.com\/wp-content\/uploads\/2017\/04\/sergio-ramos-225x300.jpg 225w, https:\/\/holdingsa.com\/wp-content\/uploads\/2017\/04\/sergio-ramos.jpg 450w\" sizes=\"auto, (max-width: 225px) 85vw, 225px\" \/><\/a>L&#8217;\u00e9quipe Marketing de <strong>Holding Sports Soccer Asesor\u00eda<\/strong> se r\u00e9unit chaque semaine pour \u00e9valuer, analyser et \u00e9laborer le futur plan de nos clients, \u00e0 court, moyen et long terme.<\/p>\n<p>Nous sommes une \u00e9quipe professionnelle, persistante et incisive. Nous recherchons et s\u00e9lectionnons les meilleures propositions pour nos clients.<\/p>\n<p>Nous cr\u00e9ons des actions strat\u00e9giques pour capturer et augmenter les revenus.<\/p>\n<p>Mieux l&#8217;image du client dans l&#8217;opinion publique sera meilleure, mieux le parrainage, les ressources et la publicit\u00e9 seront.<\/p>\n[\/vc_column_text][vc_column_text][\/vc_column_text][\/vc_column][\/mk_page_section][mk_page_section bg_image=&#8221;http:\/\/eadesign.art.br\/holdingsports\/wp-content\/uploads\/2015\/10\/football-606230_1280.jpg&#8221; bg_color=&#8221;#232a50&#8243; blend_mode=&#8221;multiply&#8221; bg_position=&#8221;center top&#8221; bg_repeat=&#8221;no-repeat&#8221; bg_stretch=&#8221;true&#8221; speed_factor=&#8221;0.2&#8243; video_loop=&#8221;false&#8221; video_color_mask=&#8221;#232a50&#8243; video_opacity=&#8221;0.9&#8243; min_height=&#8221;450&#8243; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243; top_shape_color=&#8221;#ffffff&#8221; bottom_shape_color=&#8221;#ffffff&#8221; sidebar=&#8221;sidebar-1&#8243;][vc_column][vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;][mk_padding_divider size=&#8221;100&#8243;][vc_column_text]<span style=\"color: #ffffff;\">Nous travaillons avec les principales agences de publicit\u00e9 du march\u00e9 mondial.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Nous avons des sponsors et des entreprises qui d\u00e9veloppent diff\u00e9rentes activit\u00e9s de marketing et de communication, avec d&#8217;excellents retours.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][mk_padding_divider size=&#8221;100&#8243;][vc_column_text]<a href=\"http:\/\/holdingsa.com\/wp-content\/uploads\/2017\/11\/quemsomos-1-845x684.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2591\" src=\"http:\/\/holdingsa.com\/wp-content\/uploads\/2017\/11\/quemsomos-1-845x684-300x243.jpg\" alt=\"\" width=\"300\" height=\"243\" srcset=\"https:\/\/holdingsa.com\/wp-content\/uploads\/2017\/11\/quemsomos-1-845x684-300x243.jpg 300w, https:\/\/holdingsa.com\/wp-content\/uploads\/2017\/11\/quemsomos-1-845x684-768x622.jpg 768w, https:\/\/holdingsa.com\/wp-content\/uploads\/2017\/11\/quemsomos-1-845x684.jpg 845w\" sizes=\"auto, (max-width: 300px) 85vw, 300px\" \/><\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/mk_page_section][mk_page_section bg_image=&#8221;http:\/\/eadesign.art.br\/holdingsports\/wp-content\/uploads\/2015\/12\/section-sports.jpg&#8221; bg_color=&#8221;#ffffff&#8221; blend_mode=&#8221;luminosity&#8221; bg_position=&#8221;center top&#8221; bg_repeat=&#8221;no-repeat&#8221; bg_stretch=&#8221;true&#8221; enable_3d=&#8221;true&#8221; speed_factor=&#8221;0.2&#8243; video_loop=&#8221;false&#8221; video_mask=&#8221;true&#8221; video_color_mask=&#8221;#ffffff&#8221; video_opacity=&#8221;0.9&#8243; min_height=&#8221;450&#8243; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243; top_shape_color=&#8221;#ffffff&#8221; bottom_shape_color=&#8221;#ffffff&#8221; sidebar=&#8221;sidebar-1&#8243;][vc_column width=&#8221;1\/4&#8243;][mk_padding_divider size=&#8221;100&#8243;][vc_column_text]\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/holdingsa.com\/wp-content\/uploads\/2015\/12\/MapaClubesEuropa.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2549\" src=\"http:\/\/holdingsa.com\/wp-content\/uploads\/2015\/12\/MapaClubesEuropa-300x298.png\" alt=\"\" width=\"300\" height=\"298\" srcset=\"https:\/\/holdingsa.com\/wp-content\/uploads\/2015\/12\/MapaClubesEuropa-300x298.png 300w, https:\/\/holdingsa.com\/wp-content\/uploads\/2015\/12\/MapaClubesEuropa-150x150.png 150w, https:\/\/holdingsa.com\/wp-content\/uploads\/2015\/12\/MapaClubesEuropa-1024x1018.png 1024w, https:\/\/holdingsa.com\/wp-content\/uploads\/2015\/12\/MapaClubesEuropa-225x225.png 225w, https:\/\/holdingsa.com\/wp-content\/uploads\/2015\/12\/MapaClubesEuropa-200x200.png 200w, https:\/\/holdingsa.com\/wp-content\/uploads\/2015\/12\/MapaClubesEuropa-262x260.png 262w, https:\/\/holdingsa.com\/wp-content\/uploads\/2015\/12\/MapaClubesEuropa-600x596.png 600w, https:\/\/holdingsa.com\/wp-content\/uploads\/2015\/12\/MapaClubesEuropa.png 1350w\" sizes=\"auto, (max-width: 300px) 85vw, 300px\" \/><\/a>[\/vc_column_text][mk_padding_divider size=&#8221;70&#8243;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][mk_padding_divider size=&#8221;100&#8243;][vc_column_text]Les clubs europ\u00e9ens ont suivi certains pr\u00e9requis strat\u00e9giques pour d\u00e9velopper leur activit\u00e9 commercialement, ils sont:<\/p>\n<p>\u2022 Produits officiels (marchandisage)\u00a0<a href=\"http:\/\/holdingsa.com\/wp-content\/uploads\/2017\/11\/marcas_esportivas_uniformes_selecoes_de_futebol_4-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2598 alignright\" src=\"http:\/\/holdingsa.com\/wp-content\/uploads\/2017\/11\/marcas_esportivas_uniformes_selecoes_de_futebol_4-1-300x163.jpg\" alt=\"\" width=\"300\" height=\"163\" srcset=\"https:\/\/holdingsa.com\/wp-content\/uploads\/2017\/11\/marcas_esportivas_uniformes_selecoes_de_futebol_4-1-300x163.jpg 300w, https:\/\/holdingsa.com\/wp-content\/uploads\/2017\/11\/marcas_esportivas_uniformes_selecoes_de_futebol_4-1.jpg 490w\" sizes=\"auto, (max-width: 300px) 85vw, 300px\" \/><\/a><br \/>\n\u2022 Sponsors officiels et publicit\u00e9 statique (sponsors)<br \/>\n\u2022 Contribution des partenaires (Conversion des fans en clients)<br \/>\n\u2022 Sponsor technique (Nike, Adidas, etc.)<br \/>\n\u2022 Ticket (Portefeuille)<br \/>\n\u2022 Droits de t\u00e9l\u00e9vision<br \/>\n\u2022 Transferts de joueurs<br \/>\n\u2022 Droits de d\u00e9nomination (vente du nom du centre d&#8217;entra\u00eenement ou du stade)<br \/>\n\u2022 Amical, pr\u00e9-saison, etc.<br \/>\n\u2022 R\u00e9alisation de grands spectacles et \u00e9v\u00e9nements dans le stade<br \/>\n\u2022 Plateformes num\u00e9riques et r\u00e9seaux sociaux<br \/>\n\u2022 Recrutement d&#8217;Idols pour renforcer la marque et g\u00e9n\u00e9rer des revenus<br \/>\n\u2022 Autres ressources (\u00e9coles officielles, mus\u00e9es, espace gastronomique, etc.)<\/p>\n<p>Augmenter la comp\u00e9titivit\u00e9 et les revenus du club, avec une gestion efficace.[\/vc_column_text][mk_padding_divider size=&#8221;30&#8243;][\/vc_column][\/mk_page_section]\n","protected":false},"excerpt":{"rendered":"<p>[mk_page_section bg_image=&#8221;http:\/\/eadesign.art.br\/holdingsports\/wp-content\/uploads\/2017\/04\/marketing-no-futebol.jpg&#8221; attachment=&#8221;fixed&#8221; bg_position=&#8221;center top&#8221; bg_repeat=&#8221;no-repeat&#8221; bg_stretch=&#8221;true&#8221; enable_3d=&#8221;true&#8221; speed_factor=&#8221;0.8&#8243; video_mask=&#8221;true&#8221; video_opacity=&#8221;0.8&#8243; min_height=&#8221;500&#8243; full_width=&#8221;true&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;48&#8243; top_shape_color=&#8221;#ffffff&#8221; bottom_shape_color=&#8221;#ffffff&#8221; sidebar=&#8221;sidebar-1&#8243;][vc_column][vc_row_inner css=&#8221;.vc_custom_1490638235020{background-position: 0 0 !important;background-repeat: repeat !important;}&#8221;][vc_column_inner][mk_padding_divider size=&#8221;330&#8243;][mk_fancy_title color=&#8221;#345d7e&#8221; size=&#8221;60&#8243; force_font_size=&#8221;true&#8221; size_phone=&#8221;50&#8243; line_height=&#8221;101&#8243; margin_top=&#8221;30&#8243; margin_bottom=&#8221;30&#8243; font_family=&#8221;none&#8221; align=&#8221;center&#8221; el_class=&#8221;sectionTitles&#8221;]MARKETING ET PUBLICIT\u00c9[\/mk_fancy_title][mk_padding_divider size=&#8221;20&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/mk_page_section][mk_page_section bg_image=&#8221;http:\/\/eadesign.art.br\/holdingsports\/wp-content\/uploads\/2015\/10\/shutterstock_176578913-blackwhite.jpg&#8221; bg_color=&#8221;#ffffff&#8221; blend_mode=&#8221;luminosity&#8221; bg_position=&#8221;center top&#8221; bg_repeat=&#8221;no-repeat&#8221; bg_stretch=&#8221;true&#8221; enable_3d=&#8221;true&#8221; speed_factor=&#8221;0.2&#8243; video_loop=&#8221;false&#8221; video_mask=&#8221;true&#8221; video_color_mask=&#8221;#ffffff&#8221; video_opacity=&#8221;0.9&#8243; min_height=&#8221;500&#8243; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243; top_shape_color=&#8221;#ffffff&#8221; [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1797","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/holdingsa.com\/fr\/wp-json\/wp\/v2\/pages\/1797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/holdingsa.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/holdingsa.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/holdingsa.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/holdingsa.com\/fr\/wp-json\/wp\/v2\/comments?post=1797"}],"version-history":[{"count":7,"href":"https:\/\/holdingsa.com\/fr\/wp-json\/wp\/v2\/pages\/1797\/revisions"}],"predecessor-version":[{"id":2848,"href":"https:\/\/holdingsa.com\/fr\/wp-json\/wp\/v2\/pages\/1797\/revisions\/2848"}],"wp:attachment":[{"href":"https:\/\/holdingsa.com\/fr\/wp-json\/wp\/v2\/media?parent=1797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}