{"id":1797,"date":"2026-06-13T16:53:00","date_gmt":"2026-06-13T16:53:00","guid":{"rendered":"http:\/\/holdingsa.com\/fr\/?page_id=1797"},"modified":"2026-06-13T16:53:00","modified_gmt":"2026-06-13T16:53:00","slug":"commercialisation","status":"publish","type":"page","link":"https:\/\/holdingsa.com\/fr\/commercialisation\/","title":{"rendered":"MARKETING"},"content":{"rendered":"<p>[mk_page_section bg_image=&#8221;http:\/\/eadesign.art.br\/holdingsports\/wp-content\/uploads\/2017\/04\/marketing-no-futebol.jpg&#8221; attachment=&#8221;fixed&#8221; bg_position=&#8221;center top&#8221; bg_repeat=&#8221;no-repeat&#8221; bg_stretch=&#8221;true&#8221; enable_3d=&#8221;true&#8221; speed_factor=&#8221;0.8&#8243; video_mask=&#8221;true&#8221; video_opacity=&#8221;0.8&#8243; min_height=&#8221;500&#8243; full_width=&#8221;true&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;48&#8243; top_shape_color=&#8221;#ffffff&#8221; bottom_shape_color=&#8221;#ffffff&#8221; sidebar=&#8221;sidebar-1&#8243;][vc_column][vc_row_inner css=&#8221;.vc_custom_1490638235020{background-position: 0 0 !important;background-repeat: repeat !important;}&#8221;][vc_column_inner][mk_padding_divider size=&#8221;330&#8243;][mk_fancy_title color=&#8221;#345d7e&#8221; size=&#8221;60&#8243; force_font_size=&#8221;true&#8221; size_phone=&#8221;50&#8243; line_height=&#8221;101&#8243; margin_top=&#8221;30&#8243; margin_bottom=&#8221;30&#8243; font_family=&#8221;none&#8221; align=&#8221;center&#8221; el_class=&#8221;sectionTitles&#8221;]<span style=\"color: #000080;\">MARKETING<\/span><span style=\"color: #ff6600;\"> ET PUBLICIT\u00c9<\/span>[\/mk_fancy_title][mk_padding_divider size=&#8221;20&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/mk_page_section][mk_page_section bg_image=&#8221;http:\/\/eadesign.art.br\/holdingsports\/wp-content\/uploads\/2015\/10\/shutterstock_176578913-blackwhite.jpg&#8221; bg_color=&#8221;#ffffff&#8221; blend_mode=&#8221;luminosity&#8221; bg_position=&#8221;center top&#8221; bg_repeat=&#8221;no-repeat&#8221; bg_stretch=&#8221;true&#8221; enable_3d=&#8221;true&#8221; speed_factor=&#8221;0.2&#8243; video_loop=&#8221;false&#8221; video_mask=&#8221;true&#8221; video_color_mask=&#8221;#ffffff&#8221; video_opacity=&#8221;0.9&#8243; min_height=&#8221;500&#8243; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243; top_shape_color=&#8221;#ffffff&#8221; bottom_shape_color=&#8221;#ffffff&#8221; sidebar=&#8221;sidebar-1&#8243;][vc_column width=&#8221;1\/4&#8243;][mk_padding_divider size=&#8221;100&#8243;][vc_column_text]<a href=\"http:\/\/holdingsa.com\/wp-content\/uploads\/2015\/12\/reuniao-holding-sports.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1519\" src=\"http:\/\/holdingsa.com\/wp-content\/uploads\/2015\/12\/reuniao-holding-sports-300x168.jpg\" alt=\"\" width=\"300\" height=\"168\" \/><\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;3\/4&#8243;][mk_padding_divider size=&#8221;100&#8243;][vc_column_text]<a href=\"http:\/\/holdingsa.com\/wp-content\/uploads\/2017\/04\/sergio-ramos.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1356 alignright\" src=\"http:\/\/holdingsa.com\/wp-content\/uploads\/2017\/04\/sergio-ramos-225x300.jpg\" alt=\"\" width=\"225\" height=\"300\" \/><\/a>L&#8217;\u00e9quipe Marketing de <strong>Holding Sports Soccer Asesor\u00eda<\/strong> se r\u00e9unit chaque semaine pour \u00e9valuer, analyser et \u00e9laborer le futur plan de nos clients, \u00e0 court, moyen et long terme.<\/p>\n<p>Nous sommes une \u00e9quipe professionnelle, persistante et incisive. Nous recherchons et s\u00e9lectionnons les meilleures propositions pour nos clients.<\/p>\n<p>Nous cr\u00e9ons des actions strat\u00e9giques pour capturer et augmenter les revenus.<\/p>\n<p>Mieux l&#8217;image du client dans l&#8217;opinion publique sera meilleure, mieux le parrainage, les ressources et la publicit\u00e9 seront.<\/p>\n<p>[\/vc_column_text][vc_column_text][\/vc_column_text][\/vc_column][\/mk_page_section][mk_page_section bg_image=&#8221;http:\/\/eadesign.art.br\/holdingsports\/wp-content\/uploads\/2015\/10\/football-606230_1280.jpg&#8221; bg_color=&#8221;#232a50&#8243; blend_mode=&#8221;multiply&#8221; bg_position=&#8221;center top&#8221; bg_repeat=&#8221;no-repeat&#8221; bg_stretch=&#8221;true&#8221; speed_factor=&#8221;0.2&#8243; video_loop=&#8221;false&#8221; video_color_mask=&#8221;#232a50&#8243; video_opacity=&#8221;0.9&#8243; min_height=&#8221;450&#8243; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243; top_shape_color=&#8221;#ffffff&#8221; bottom_shape_color=&#8221;#ffffff&#8221; sidebar=&#8221;sidebar-1&#8243;][vc_column][vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;][mk_padding_divider size=&#8221;100&#8243;][vc_column_text]<span style=\"color: #ffffff;\">Nous travaillons avec les principales agences de publicit\u00e9 du march\u00e9 mondial.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Nous avons des sponsors et des entreprises qui d\u00e9veloppent diff\u00e9rentes activit\u00e9s de marketing et de communication, avec d&#8217;excellents retours.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][mk_padding_divider size=&#8221;100&#8243;][vc_column_text]<a href=\"http:\/\/holdingsa.com\/wp-content\/uploads\/2017\/11\/quemsomos-1-845x684.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2591\" src=\"http:\/\/holdingsa.com\/wp-content\/uploads\/2017\/11\/quemsomos-1-845x684-300x243.jpg\" alt=\"\" width=\"300\" height=\"243\" \/><\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/mk_page_section][mk_page_section bg_image=&#8221;http:\/\/eadesign.art.br\/holdingsports\/wp-content\/uploads\/2015\/12\/section-sports.jpg&#8221; bg_color=&#8221;#ffffff&#8221; blend_mode=&#8221;luminosity&#8221; bg_position=&#8221;center top&#8221; bg_repeat=&#8221;no-repeat&#8221; bg_stretch=&#8221;true&#8221; enable_3d=&#8221;true&#8221; speed_factor=&#8221;0.2&#8243; video_loop=&#8221;false&#8221; video_mask=&#8221;true&#8221; video_color_mask=&#8221;#ffffff&#8221; video_opacity=&#8221;0.9&#8243; min_height=&#8221;450&#8243; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243; top_shape_color=&#8221;#ffffff&#8221; bottom_shape_color=&#8221;#ffffff&#8221; sidebar=&#8221;sidebar-1&#8243;][vc_column width=&#8221;1\/4&#8243;][mk_padding_divider size=&#8221;100&#8243;][vc_column_text]<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/holdingsa.com\/wp-content\/uploads\/2015\/12\/MapaClubesEuropa.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2549\" src=\"http:\/\/holdingsa.com\/wp-content\/uploads\/2015\/12\/MapaClubesEuropa-300x298.png\" alt=\"\" width=\"300\" height=\"298\" \/><\/a>[\/vc_column_text][mk_padding_divider size=&#8221;70&#8243;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][mk_padding_divider size=&#8221;100&#8243;][vc_column_text]Les clubs europ\u00e9ens ont suivi certains pr\u00e9requis strat\u00e9giques pour d\u00e9velopper leur activit\u00e9 commercialement, ils sont:<\/p>\n<p>\u2022 Produits officiels (marchandisage)\u00a0<a href=\"http:\/\/holdingsa.com\/wp-content\/uploads\/2017\/11\/marcas_esportivas_uniformes_selecoes_de_futebol_4-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2598 alignright\" src=\"http:\/\/holdingsa.com\/wp-content\/uploads\/2017\/11\/marcas_esportivas_uniformes_selecoes_de_futebol_4-1-300x163.jpg\" alt=\"\" width=\"300\" height=\"163\" \/><\/a><br \/>\n\u2022 Sponsors officiels et publicit\u00e9 statique (sponsors)<br \/>\n\u2022 Contribution des partenaires (Conversion des fans en clients)<br \/>\n\u2022 Sponsor technique (Nike, Adidas, etc.)<br \/>\n\u2022 Ticket (Portefeuille)<br \/>\n\u2022 Droits de t\u00e9l\u00e9vision<br \/>\n\u2022 Transferts de joueurs<br \/>\n\u2022 Droits de d\u00e9nomination (vente du nom du centre d&#8217;entra\u00eenement ou du stade)<br \/>\n\u2022 Amical, pr\u00e9-saison, etc.<br \/>\n\u2022 R\u00e9alisation de grands spectacles et \u00e9v\u00e9nements dans le stade<br \/>\n\u2022 Plateformes num\u00e9riques et r\u00e9seaux sociaux<br \/>\n\u2022 Recrutement d&#8217;Idols pour renforcer la marque et g\u00e9n\u00e9rer des revenus<br \/>\n\u2022 Autres ressources (\u00e9coles officielles, mus\u00e9es, espace gastronomique, etc.)<\/p>\n<p>Augmenter la comp\u00e9titivit\u00e9 et les revenus du club, avec une gestion efficace.[\/vc_column_text][mk_padding_divider size=&#8221;30&#8243;][\/vc_column][\/mk_page_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[mk_page_section bg_image=&#8221;http:\/\/eadesign.art.br\/holdingsports\/wp-content\/uploads\/2017\/04\/marketing-no-futebol.jpg&#8221; attachment=&#8221;fixed&#8221; bg_position=&#8221;center top&#8221; bg_repeat=&#8221;no-repeat&#8221; bg_stretch=&#8221;true&#8221; enable_3d=&#8221;true&#8221; speed_factor=&#8221;0.8&#8243; video_mask=&#8221;true&#8221; video_opacity=&#8221;0.8&#8243; min_height=&#8221;500&#8243; full_width=&#8221;true&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;48&#8243; top_shape_color=&#8221;#ffffff&#8221; bottom_shape_color=&#8221;#ffffff&#8221; sidebar=&#8221;sidebar-1&#8243;][vc_column][vc_row_inner css=&#8221;.vc_custom_1490638235020{background-position: 0 0 !important;background-repeat: repeat 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