Holding Sports Soccer Advisory offers a personalized, exclusive and complete service of advice and management. Our efficient performance is the result of a broad and consistent experience and knowledge of the football market worldwide.


PRESIDENT – Spanish, more than 32 years of experience, and great background in the international soccer market. He was president of club in Spain and Brazil, coach in Spain and professional player in teams such as Madrid’s Athletic, Betis, Getafe and Rayo Vallecano.

Direct and dynamic person with origin, mentality and European attitude. Nowadays, he is the International Sporting Director, Consultant and Trusted Advisor of the Presidents and Directors of different clubs. Act with agility, discretion and professionalism required by the European market.

Demanding, honest and persistent, it is the key to success. Santiago Gerardo is deeply knowledgeable of the European and South American markets, of all football stages and of the most important international championships.

Graduated in Marketing and Business Administration, has a networking with more than 4,000 contacts worldwide and direct access to Federations, Clubs, Presidents, Directors, Managers, Coaches, Players and intermediaries, with a history of very successful negotiations.




Foto SG







Foto AC 4


EXECUTIVE DIRECTOR SOUTH AMERICA – More than 25 years of experience in leading national and multinational companies in different segments. Experience in Human Resources, Strategic Projects, Mergers and Acquisition Processes and Business Expansion. Master in Human Resources, MBA in Marketing, graduated in Business Administration, determined to overcome results and solve problems. She has easy interpersonal relationship and communication, in all hierarchical levels and in different cultures.


EUROPEAN EXECUTIVE DIRECTOR – Responsible for strategic planning and developing new technologies. Identify market opportunities, always determined to innovation, acting in the area of R & D (Research and Development). He has extensive experience in the world of football, controls the activities of the company in the various markets in Europe.

Foto Santi