Holding Sports Soccer Advisory, as a pioneer and innovative company in international football, was created in a professional and personalized way to advise Clubs, Presidents and Sports Directors, due to the great physical, cultural and legal distance between Europe and South America. Improve communication, access information with fluency and transparency, and eliminate the difficulties, executing with stealth and excellence the management needs of each club, advising impartially and ethically.

With its own offices in Madrid for Europe and Rio de Janeiro for South America, the European clubs started to have an office, with management, legal and logistic support, in Brazil.

All parties want a safe way to do business. We offer the tranquility for your negotiation to be successful.

Founded by the Spaniard Santiago Gerardo for more than 32 years, professional player of Madrid’s Athletic, Betis, Getafe and Rayo Vallecano Clubs, he was coach in Spain, clubs president in Spain and Brazil, in-depth knowledge of the European markets and South American. Direct and dynamic person, with origin, mentality and European attitude. Nowadays is International Sports Director, Consultant and Trusted Advisor to several Presidents and Directors.

It has a networking with more than 4000 contacts around the world and direct access to Federations, Clubs, Presidents, Directors, coaches, players and intermediaries.

Act with agility, stealth and professionalism required by the European market. A right person, of extreme confidence, with a long history of successful negotiations.